PawnCounter: pricing and profit analytics for independent pawn shops
Adelyons Software's first product for a counter rather than a phone. It reads the exports a pawn shop's point-of-sale already makes and hands back the numbers the POS never shows: what to mark down, what to sell off, and what the loan book is really earning.
- What it is
- A web application at pawncounter.com. Nothing to install on the counter PC beyond an optional helper that finds and uploads the export files each day.
- Who it is for
- Independent pawn shops in the United States, one to three stores, on whatever POS they already run.
- What it costs
- The Profit X-Ray is free, with no card. Starter is $79 a month and Pro is $149 a month, each with a 14-day trial and two months free when paid yearly. Full detail on the pricing page.
- Made by
- Adelyons Software LLC, Council Bluffs, Iowa. Support by email at support@pawncounter.com.
Why we built it
Every pawn shop sits on years of its own sales history. The POS records each ticket, each sale, each forfeit, and then reports almost none of it back in a way an owner can act on. Independent shops rarely have a spreadsheet person on staff, so the question "what on my floor is dead money?" goes unanswered for years at a time.
We are a small studio in Council Bluffs, Iowa, better known for mobile apps. PawnCounter came out of the same habit that produced those apps: find a specific job that nobody has done well for a specific group of people, and do that one job properly. We wrote up the longer story in why an app studio built pawn shop software.
What it reads
PawnCounter is not a point-of-sale system and does not replace one. It works from files the shop can already produce:
- The LeadsOnline export, CSV or XML. A shop in a reporting state is already filing this, whatever POS it runs.
- WinPawn data tables, Pawn Tracker exports, and Hi-Tech Pawn reports.
- CAPSS XML for California shops.
- Any POS that exports a CSV, including Pawn Wizard and PawnSnap. The reader works out the columns itself, so it does not need to have seen a particular system before.
How that works under the hood is the subject of how PawnCounter reads any pawn POS export. Bravo is read from the reports it saves as CSV or Excel (added September 2026). The one system it cannot read yet, PawnMaster, is listed plainly on the export guides page rather than hidden.
What it hands back
- A Profit X-Ray of the floor: aged stock ranked by cash tied up, and the items where the asking price is out of line with what has actually sold.
- Full markdown and sell-off lists, with CSV, on the paid plans.
- Performance by category, brand and buyer, and a loan-book view of redemptions, forfeits and interest.
- On Pro, an offer calculator and a used-gun desk for trade-in quotes at the counter.
The reasoning behind those lists is written up for anyone to read, whether or not they use the product: pawn shop profit margins, with real figures from the chains, and when to mark aged inventory down or sell it off.
Privacy and data
Exports carry tickets, loans, inventory and sales. PawnCounter's privacy policy and data agreement set out what is kept, for how long, and how a shop asks for a copy or for deletion, which removes the files, the ledger, the reports and the account. They are written to be read, in the same plain terms as every Adelyons policy.